🚀 Would you stop in your tracks if you saw $2,000 thrown on the floor at a tech trade show?
In Episode 96 of Great Things with Great Tech, we dive into the fascinating intersection of #magic, #infotainment, and crowd psychology with Anders Boulanger, CEO and founder of Engagify. Learn how Engagify transforms traditional trade shows by creating unforgettable experiences that blend captivating entertainment with strategic messaging and lead generation.
Discover how Anders uses his unique background as a magician to create engaging, memorable moments—capturing attention and driving real business outcomes.
🔹 In This Episode, We Cover:
✔️ The art of infotainment and why it matters at tech events
✔️ How to leverage crowd psychology to amplify engagement
✔️ The critical "aha moment" when entertainment and brand messaging connect
✔️ Why data-driven engagement strategies are essential for the future
✔️ Overcoming public speaking fears and mastering stage presence
00:00 Intro: Magic, Money, and Capturing Trade Show Attention
01:15 Infotainment & Trade Show Engagement Explained
01:50 Anders’ Journey: From Magic to Trade Shows
02:24 Magic and Marketing: Grabbing Attention at Events
02:55 Why "Infotainment" is More Than Just Magic
03:27 The Power of Visual Metaphors in Tech Messaging
04:03 Research & Relevance: Customizing Engagement
05:46 First Steps as a Young Entrepreneur Magician
06:16 From Physics Degree to Corporate Magic
06:48 Discovering the Power of Trade Show Magic
07:25 Creating the 'Aha!' Moment in Marketing
08:31 Standing Out Amidst Trade Show Distractions
09:03 Integrating Product Messaging with Magic
11:06 Expanding Engagify and Building a Team
13:47 The Origin of Engagify’s Name
14:10 Training Programs: Group vs. On-Demand
15:19 Why Trade Shows Give Away Freebies
16:50 Psychology of Freebies & Brand Association
18:38 Promotional Products: Trinkets or Marketing Gold?
21:17 Using Magic Effects for Powerful Openings
22:55 Co-Creating Experiences with the Audience
24:21 Building Trust and Crowds at Trade Shows
26:57 The Future of In-Person vs. Virtual Events
28:44 Industry Trends: Cycles of Event Popularity
30:15 Handling Stage Anxiety and Panic Attacks
31:45 Managing Stage Fright: Breathing & Mindfulness
32:55 Grounding Techniques to Boost Speaking Confidence
34:32 Using Anchors to Master Public Speaking
36:07 The Importance of Delivering a Memorable Message
37:41 The Future of Events: Data-Driven Insights
38:37 Executing a Powerful, Memorable Presentation
40:01 Closing & Outro
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EPISODE LINKS
Engagify: https://engagify.ai
Anders Boulanger on LinkedIn: https://www.linkedin.com/in/andersboulanger/
Engagify on LinkedIn: https://www.linkedin.com/company/engagify/
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